The traffic of your website is one of the most important elements of your business. It can be compared to the blood flowing through your body. Marketing is similarly important. They are like the heart that pumps the blood. If your marketing strategies are weak, your website can suffer pretty bad.
The goal is to increase traffic and conversion rates of your site. Get potential customers landing on relevant pages and your sales will significantly improve.
Here are some actionable steps you can take to reach those goals you have for your company.
Understand Your Website Traffic
All this talk about traffic can be really complex if you do not really understand what’s going on. So, the first thing to do is to have a better understanding of your current traffic. Identify your target audience and the current visitors you are getting.
Your website’s analytics will display detailed demographic information which usually includes time of visits, pages visited, time spent on page and location. Use this tool to study your demographic and figure out how you can target people who share the same kind of interests.
How to Increase Traffic of Your Online Store?
There are two ways people visit your site: organically and inorganically. Organic visits are those that are from people who found your site through natural searches. Inorganic visits are from redirected traffic from paid search engines and similar platforms. To get optimum results, aim for both organic and inorganic visits.
Organic Ways to Increase Traffic:
1. Search Engine Optimization
Your site needs optimized content and strong keywords to establish authority in your niche. The goal is to be on the first pages of search results, so that more people would be able to discover you.
2. Third Party Backlinks
Search engines display results depending on the domain and page authority of your site. If your authority is high, you will be included in the first pages. Low authority pages are displayed last. An effective way to gain authority is through third party backlinks from reliable and high-authority websites.
3. Testimonials
Testimonials from real customers are very powerful. These can easily help promote your products or service and also build trust with consumers. Word of mouth travels fast and when other people hear positive reviews about your brand, they will become more likely to purchase too. Make use of positive testimonials by displaying them on your website and social media pages.
4. Engagement
Today’s consumers are smart buyers. They do not just purchase products, they also crave connection and engagement. The more a potential lead is engaged, the higher the chance of converting them into a customer. Create quality content that will keep them glued to your site and will encourage them to be repeat customers.
Increase engagement by: being active on social media, creating useful content and distributing them on sites like YouTube, Slideshare and more.
5. Email Marketing
Email marketing is another effective strategy for driving traffic to your site. With this kind of marketing, you will be able to maximize the power of reaching your lead’s inbox and converting them to customers. Send promotional emails and newsletters to develop more prospects.
Inorganic Ways to Increase Traffic
1. Ads
Ads are one of the best ways to increase traffic. You can customize your ads according to the demographic of your visitors. The chance of leads clicking on ads is lower compared to other marketing channels but the conversion rate of those who clicked is comparatively high.
2. Google Shopping
This paid search platform is a popular tool for eCommerce sites. Google Shopping is designed to work on generating traffic to your online shop. It is easy to use and very helpful to customers too.
3. Partnerships and Influencer Marketing
You can pay platforms and place valuable backlinks that will redirect to your site. Additionally, you can also partner or hire an influencer to promote your brand. To retain your visitors, ensure that you offer high quality content on your site.
Increasing Conversion Rates
High traffic does not necessarily equal to high conversion rates. Not all your visitors will be interested to buy your product. The ultimate goal is to turn these leads into sales. There are several ways to do this:
1. Landing Page
It is important that your visitor is directed to the appropriate landing page. Your prospect might get too overwhelmed with everything on your homepage, so focus on getting them to the relevant page that would interest them.
2. Free Trials
Anything free is attractive to a potential customer. Offer a ‘Try First, Buy Later’ scheme to give your potential customers a chance to discover your service or product. This also shows that you are customer-oriented, increasing your brand’s reliability.
3. Quality Content
Invest in quality content because this will attract repeat visitors and customers. When visitors are not offered valuable information, they will lose interest and take their business elsewhere. Offer something that they can’t find from your competitors and they will surely keep coming back to you.
4. Case Studies and Surveys
Case studies show the worth of your product or service. This will educate your consumers about valuable information to help them with their purchase.
Surveys are great for connecting with your customers. They will feel like they are part of a community and at the same time, you also get to have feedback.
Wrap Up
There are several elements that make up a successful eCommerce site. Applying these strategies are guaranteed to improve your performance. If you are still not getting the results you want, consider the platform you are using for you site and do further evaluation.
