Several business owners often rely too much on paid ads for rankings and revenue.
While this route does give quicker results, it is not the only tool you can utilize to boost your website’s performance.
Blogs are another effective way to spread the word about your brand.
This might take more time and effort but consider it a long-term investment that can catapult your brand to success.
Advantages of Blogging
Whatever your website, product or business is, having a blog can be helpful to your brand. This gives you a space in Google’s SERP (Search Engine Results Page), helping you reach out to your target audience. To stand out among your competitors in the niche, you must focus on creating substantial content, paying importance to the keywords you use. Utilize online tools like Google’s Keyword Tool to better understand your game plan.
When you have chosen a niche market to write about, become the expert in that field and consistently provide relevant articles. Owning this niche and becoming a subject-matter expert will attract your audience and help you gain their trust. In turn, you have a better chance of getting high traffic on your posts, resulting to potentially higher profit for your business.
Understanding SEO and the Conversion Funnel
The more your blogs get exposure in the SERPs, the higher your click-through rate will be. This is, however, not enough if you really want major numbers in your conversions. The key is to understand how SEO and the conversion funnel works. Knowing these essential elements will help you develop an ideal strategy for your blog.
Once a person visits your blog, they have already entered the sales funnel. It starts with awareness of the products or services your brand offers. Then, their interests are piqued when they start browsing around. After seeing your products and maybe reading some blog posts that market your items, they are now considering purchasing what you are offering. If your marketing strategies are good, these visitors will then be converted to become customers.
By utilizing SEO strategies well and creating great blog content, you can easily engage visitors and lead them through the funnel.
How to Expand Your Content
To create high-performing content, it is important to focus on what your customers need. Most of the time, people search products online because of curiosity or for research purposes.
Your blog posts should be crafted in a way that it is educational and helpful to your potential buyers.
While it is necessary to create posts that market your product and brand, it will be more effective to expand your keyword relevance so you can reach a broader audience. To do this, you must also write about related topics. Do some research on your competitors and see what they are doing for content. Don’t stick to just writing your regular content because this can limit your exposure.
Featured Content
Aside from creating original content, make it part of your goals to be featured in other blogs and websites. The goal is to increase your online exposure so your brand will have a stronger online presence.
You can significantly improve your traffic if your content is placed on featured snippets of popular blogs. Incorporate a little bit of backlinks on your site and try to partner with high-authority sites to get more exposure. Make sure to make regular content to keep Google regularly indexing your pages.
Maintaining a blog can be a great challenge because of all its elements. You have to commit to creating fresh content at least once a week. Aside from that, your site’s SEO marketing must be well structured too. However, once you have gotten the hang of it and keep engaging your audience, you will eventually notice a significant increase in your site’s performance.
